What You’ll Learn
How to identify real-world problems worth solving and turn them into viable business ideas you can start testing this week.
How to build a lean go-to-market strategy using Build-Measure-Learn, so you can launch, get feedback, and iterate toward product-market fit.
How to articulate a competitive edge, size your market, price for ROI, and assemble a co-founding team that can go the distance.
Skills You’ll Gain
Shareable Certificate
Earn a shareable certificate to add to your LinkedIn profile.
Develop Your Specialized Knowledge
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
Great businesses start with great ideas, but the path from a spark of inspiration to a workable concept takes more than luck. In this module, you'll apply proven brainstorming techniques and lean execution tactics so you can generate viable business ideas and start testing them in the real world.
A strong idea only pays off when it's wrapped in a business model that makes money and holds up under pressure. In this module, you'll build the core components of a viable business, so you can confidently define your market, differentiate your product, and price it to win.
Even the best business model needs real-world testing before it's ready to scale. In this module, you'll apply the Lean Startup's Build-Measure-Learn cycle so you can launch quickly, gather meaningful customer feedback, and make data-driven decisions about what to change next.
The team you build in the early days shapes everything your company becomes. In this module, you'll gain strategies for identifying co-founding skills, recruiting the right partners, structuring equity, and shaping culture, so you can set your startup up for long-term success.