UX Research at Scale: Surveys, Analytics, Online Testing

Beginner Level

Approx. 18 hours

Flexible Schedule

Clifford Lampe , Lija Hogan

What You’ll Learn

Understand survey methodology from the UX perspective

Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies

Skills You’ll Gain

UI/UX Research Sampling (Statistics) Research Methodologies Analytics Research Design Qualitative Research Surveys User Research Survey Creation Usability Testing Data Collection Data analysis A/B Testing Web Analytics and SEO Sample Size Determination

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

UX Research at Scale: Surveys, Analytics, Online Testing

What You’ll Learn

Skills You’ll Gain

Shareable Certificate

Develop Your Specialized Knowledge

There are 8 modules in this course

Module 1: When and How to Use Surveys 1 hour to complete

Module 2: Asking the Right People (Coverage Error) 1 hour to complete

Module 3: Getting Answers (Nonresponse error) 1 hour to complete

Module 4: Writing Questions (Measurement Error) 4 hours to complete

Module 5: About Research at Scale 1 hour to complete

Module 6: Behavioral Analytics 2 hours to complete

Module 7: Remote Testing 2 hours to complete

Module 8: A/B Testing and Preference Testing 3 hours to complete