This module introduces the core concepts of strategic management, including its purpose, process, and importance in achieving sustainable competitive advantage, while establishing a strong foundation in strategic intent, mission, and organizational direction.

This module explores how organizations define objectives and policies while applying competitive strategies such as cost leadership, differentiation, and focus to achieve market advantage.

This module focuses on corporate-level strategies and growth approaches, including concentration, integration, diversification, and internationalization, along with cooperative strategies for business expansion.

This module examines strategic adjustments such as stability and retrenchment, along with frameworks like core competencies, VRIO, and value chain to build and sustain competitive advantage.

This module introduces essential strategic analysis tools, including quantitative techniques, balanced scorecard, PEST, Porter’s Five Forces, SWOT, and McKinsey 7S framework for internal and external analysis.

This module explores advanced strategic thinking models, including McKinsey 7S deep dive, marketing warfare strategies, and strategic perspectives, along with managing strategic change and corporate culture.

This module focuses on executing strategy through leadership, ethics, and control systems, including strategic and operational control, ensuring alignment between planning and performance outcomes.