Analyze internal and external business environments using strategic frameworks.
Apply SWOT, VRIO, PEST, and value chain models for strategic evaluation.
Develop competitive strategies to support organizational growth and advantage.
Earn a shareable certificate to add to your LinkedIn profile.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
This module introduces the core concepts of strategic advantage, focusing on how organizations build and sustain competitive superiority through core competencies and organisational capabilities.
This module explores key internal analysis tools such as VRIO, value chain analysis, and performance measurement frameworks to evaluate organizational strengths and strategic positioning.
This module focuses on analyzing the external business environment using tools like PEST and Porter’s Five Forces, along with integrating SWOT and 7S for strategic positioning.
This module examines organizational alignment using the McKinsey 7S framework and explores competitive strategies such as marketing warfare and strategic perspectives for effective execution.