Fundamentals of Social Media Advertising

Beginner Level
4 hours to complete
Flexible Schedule

Daniel Kob

What You’ll Learn

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

How to craft compelling and effective visuals and copy for social media ads

Build an ad directly from your Facebook business page and your Instagram business account

Write a creative brief and create a social media ad

Skills You’ll Gain

Marketing Advertising Campaigns Target Audience Data Collection Social Media Marketing Facebook Marketing Materials Social Media Strategy Information Privacy Copywriting Social Media Paid media Advertising Social Media Campaigns Online Advertising Content Creation Digital Advertising Instagram Social Media Content

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate from Meta

There are 5 modules in this course

In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.

In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.

This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.

This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.

This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.